🦞 A Lobster in Sunglasses Won the 40th Lobsterfest Logo Contest

🗳️ Six Candidates Filed, but Only One Township Seat Is Contested

🚧 The Hwy. 242 Widening Is 86% Done and Six Other Projects Follow

🏃 The 10 for Texas Brings Three Races to Northshore Park Oct. 10

⚠️ WARNING: Heat Advisory in effect until 7 p.m. Friday. Heat index between 106 and 110, so move anything outdoors to the morning.

☀️ Mostly Sunny · 101°F / 77°F

Humidity to 91%, wind to 8 mph.

🥵 Hot even by August standards, it might feel closer to 110.

Source: Vaisala Xweather

If you’re optimizing for growth, you need ecomm tactics that actually work. Not mushy strategies.

Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.

Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.

Subscribe for free and get your next growth unlock delivered weekly.

Sign up now

Early in 2026, with the 40th anniversary of Lobsterfest coming, the Conroe/Lake Conroe Chamber's marketing committee asked its own members whether anyone wanted to give the logo a refresh. More than 20 entries came back.

The one that won came from Brand Advantage, a relatively new Chamber member with little Lobsterfest history. Kim Nadasky, the firm's president and co-founder, went to her first Lobsterfest only last year. She and Allison Stark, vice president of operations, did the design work.

What they turned in was a laid-back lobster in sunglasses on a vintage style patch, with a gold 40th annual banner and classic navy, red and cream. Nadasky said they wanted the look to feel like a real celebration of forty years. Steve Scheffler, the Chamber's director of marketing and communications, said the committee had a hard time choosing among a lot of clever entries, and that the sunglasses were hard to resist.

The logo has changed over the years along with the event itself. The one it replaces went up in 2017. The 40th Lobsterfest runs Thursday, October 1, with a steak and lobster dinner and a live and silent auction at the Lone Star Convention & Expo Center, followed by the golf tournament at Panorama Golf Club on Friday morning, October 2. The Chamber expects both to sell out quickly.

Why it matters: a forty-year-old event just handed its face to someone who had been to it once.

Source/Credits: Woodlands Online

Six candidates had filed for four seats on The Woodlands Township board of directors as of August 18, according to the township website. Only one of those four is a real race.

Position 3 drew three candidates: Lisa Gilmore, Nick Tran and Priscila Young. The other three drew one each. Lee Wilson filed for Position 1, Linda Nelson for Position 2 and Craig Eissler for Position 4. Nelson and Eissler currently hold those seats. The two incumbents not running again are Richard Franks in Position 3 and Brad Bailey in Position 1, who is leaving to run for Texas House District 15.

The seats carry two-year terms. Filing does not by itself put a name on the ballot, and the township notes that an application still has to comply with state law. The last day to file a declaration of write-in candidacy is August 21 at 5 p.m.

Early voting runs October 19 through 30, and Election Day is November 3.

Why it matters: three of the four seats are already settled, so Position 3 is where a vote actually decides something.

Source/Credits: Community Impact

TxDOT's widening of Hwy. 242 between FM 1488 and I-45 was 86% complete as of its most recent update. The work is being done inside the existing right of way, widening lanes and restriping intersections, and it carries a $29.11 million price tag on federal and state funds, with a fourth quarter 2026 finish.

Two smaller jobs are already done. Flintridge Drive got wider westbound between South Panther Creek and Gosling, with lanes reconfigured and turn-lane storage extended, at $166,411. The asphalt shoulders on Woodlands Parkway between FM 2978 and I-45 were replaced at $1.23 million. Both were complete as of an August 7 update from Montgomery County Precinct 3.

Three signal projects are mid-stream. The Rayford Road signal at Discovery Creek Boulevard, with new left-turn lanes both directions, was set to activate by mid-August at $584,000. The Grogan's Mill Road intersection at North Millbend Drive is built and waiting on permanent signal equipment due in mid-September, at $910,000. The signal at the Grogan's Mill Village Center entrance is at foundations and striping, with equipment on the same September timeline, at $172,500. All three run on the Montgomery County road bond.

The longest job is drainage. TxDOT is building improvements on both I-45 frontage roads from Shenandoah Park Drive to Hwy. 242, a $42.63 million project that was 25% complete as of a July update and does not finish until the third quarter of 2028.

Why it matters: the two projects that were annoying you the most are the ones already finished.

Source/Credits: Community Impact

The Memorial Hermann 10 for Texas returns to Northshore Park on Saturday, October 10, and it is three races in one morning.

The One 4 Texas Kids' Fun Run goes off first at 7 a.m., an untimed, non-competitive one-mile event for ages 5 and up. The 3.1 Armadillo Run 5K starts at 7:30. The 10-mile wheelchair division, which covers handcycles and duo teams, starts at 7:35, and the 10-mile race itself at 7:40. Awards are at 9:30, and the morning ends with a post race party and live music.

Entry is $35 for the kids' run, $60 for the Armadillo Run and $70 for the 10 for Texas. The 10-mile and the 5K are chip-timed and recommended for ages 10 and up. The 10-mile race is sanctioned by USA Track and Field.

There is a hard stop worth knowing before you register. The finish line closes after three hours and the course reopens to traffic under the approved traffic control plan, which means every runner and walker has to hold 16 minutes per mile. All three races are capped.

Why it matters: the sixteen-minute mile is the part that decides whether the ten-mile race is your race.

Source/Credits: Hello Woodlands

🏛️ The Township is looking at $17 million less next year: The Woodlands Township opened its fiscal year 2027 budget workshops on August 17 with $184.6 million in projected revenue, an 8.4% drop that President and CEO Monique Sharp attributed to transportation grants received in 2026 for capital projects that are now finished. Read more in Community Impact

🚗 City Place has a car show and a fly-fishing school coming: The Community Car Show returns Saturday, September 5 from 9 a.m. to noon with vintage, luxury and exotic vehicles plus a display of Art Cars, and ORVIS runs its first School of Fly workshop at the Nature Preserve on September 12, gear provided, RSVP required. Read more in Hello Woodlands

⚽ College Park is the team to beat in District 13: The Cavaliers took their first undefeated district title last season and reached the regional final, and they return quarterback Camden Hughes, who threw for 2,648 yards with 36 touchdowns against 4 interceptions, plus Clemson commit Julian Cromartie. Read more in Woodlands Online

🗓️ Chicago and Styx, The Windy Cities Tour | The Cynthia Woods Mitchell Pavilion | More info

🗓️ Township Board of Directors Meeting | 2801 Technology Forest Boulevard | 6 p.m. | Free

🗓️ Mandarin Mah Jongg, Intermediate | Kevin Brady Library, 2250 Buckthorne Place | 12:30 to 3 p.m. | Free

🗓️ Santana and The Doobie Brothers, Oneness Tour | The Cynthia Woods Mitchell Pavilion | More info

🗓️ The Walk: The Woodlands Black & White Ball | The Woodlands Waterway Marriott Hotel & Convention Center | More info

🗓️ Nach-Yo Ordinary Tequila Tasting Tour | $45, all inclusive | More info

🗓️ 311 and Dirty Heads with Atmosphere and Rome | The Cynthia Woods Mitchell Pavilion | More info

Got an event coming up? Reply to this email with the details (what, when, where) and we'll get it in front of thousands of your neighbors, 100% free.
(Restrictions Apply)

Dr. Charles Bellinger Stewart signed the Texas Declaration of Independence in 1836 and served as the first secretary of state of Texas. He was a doctor and pharmacist in the town of Montgomery, and he is buried there.

"Throw your hat over the windmill." Translation: commit all the way and celebrate like you mean it, because there is no getting the hat back now.

You read the entire menu every time, and then order the thing you already knew you wanted before you walked in.

Why did the coffee file a police report? It got mugged.